![]() ![]() ![]() It allows us to deliver a quality service in excess of 100 kilometers. “With Cisco Remote PHY, we can take the internet to wherever it’s needed. By switching to a predictable spending approach, Midco can reduce its corporate risk and increase its pipeline of viable projects. The goal, Pederson continues, is to rethink the company’s commercial model. “Getting fiber out to remote communities is never simple.” “Communities are spread out, our guys are spread out,” says Pederson. Not only does Midco overcome the geographical scale of the Midwest, it needs to plan for harsh winters. The company needs a solid business case before committing and investing resources. The challenge for Midco is to build out connectivity in a way that is timely and affordable. “We want to deliver a gigabit service to customers.” People are consuming internet at ever-increasing rates,” Pederson explains. “Our strategy is to expand bandwidth and build out fiber to our customers. Midco supplies voice, data, and TV services across the Midwest, but it is digital that drives the business. Digital connectivity has the potential to transform rural communities, powering everything from telehealth and small business, to agribusiness and remote education. “The experience in rural America should be the equal of that in the big cities.” This is critical. “Our goal is to bring high-quality internet to small town USA,” says Jonathan Pederson, Chief Technology Officer, Midco. Today, connectivity means reliable, high-speed broadband. A rural and peaceful ideal, but one that has its own challenges. Millions of people stretched across thousands of miles of farmland and small towns. Taking the power of the internet to communities across rural America ![]() Accelerate service delivery and scaling with simplified CapEx and OpEx planning. ![]()
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